Lone Hotel Rovinj suite — boutique hotel content

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Boutique Hotel Content Creator

Design-Led Properties · Editorial · Reels

Content that matches a design-led property

Mariya Harley is a content creator for boutique and design-led hotels, producing editorial photography, cinematic Reels and Stories that match the considered aesthetic of a smaller property. The register is editorial and understated — luxury without artifice — rather than the loud, over-saturated style typical of influencer phone content.

Boutique hotels rarely have the budget for separate photography and influencer campaigns. The residency model solves that: a gifted two-night stay returns reusable professional assets plus distribution to a 105K travel audience. Past design-led work includes Lone Hotel Rovinj in Croatia and Orient Express Venezia in Italy.

Proof

What a two-night residency returns

A single two-night stay at Rixos Premium Dubrovnik produced 170K reach, 3,300 likes and 300 saves — alongside 20–30 retouched editorial photographs and 2–3 cinematic Reels the property keeps with full commercial usage rights. That is the model: professional assets your marketing team uses everywhere, plus distribution to an audience that is already planning luxury travel.

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Frequently Asked

Boutique hotel collaborations — common questions

How does a gifted boutique-hotel collaboration work?

A gifted collaboration is a complimentary stay — a two-night minimum — in exchange for a content package: 20–30 editorial photographs, 2–3 Reels, Stories with location tags and a booking link, and full commercial usage rights. It gives a boutique property professional assets and social distribution without a separate photography budget.

How much does hotel content creation cost?

A full-day editorial hotel shoot in London typically runs £1,500–£3,500 depending on deliverables, usage rights and crew. Gifted collaborations — a two-night stay minimum — are available for boutique and luxury properties in exchange for editorial content, social distribution and full commercial usage rights.

What is included in a hotel content package?

A standard package includes 20–30 retouched editorial photographs (suite, F&B, common areas, architectural details), 2–3 cinematic Reels of 15–30 seconds, Instagram Stories coverage with location tags and a booking link, plus full commercial usage rights for the hotel’s website, OTAs and brochures.

Why does a Gulf audience matter for a hotel?

Gulf travellers are among the highest-spending luxury guests in Europe and the Middle East. Mariya Harley’s 105K-follower audience on @mariyaharleylife is concentrated in Saudi Arabia (~43%), the UAE (~12%) and Qatar (~9%), so a collaboration puts a property directly in front of that exact market — something few UK-based photographers can offer.

Run a design-led property?

Editorial content that matches your aesthetic, on a gifted-residency model.

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