Camera bodies and lenses in a West London studio

How to shoot

How to shoot: a working photographer's notes

Light, settings and the decisions that actually change a photograph.

Written from ten years of shooting fashion, portraits and hotels — not from a manual. Each piece answers one question and says when the advice does not apply.

How to shoot in manual mode (and when not to)

Set ISO first for the light you are in, then aperture for how much of the frame you want sharp, then shutter s…

How to shoot for social media (without it looking like an ad)

Shoot vertical at 4:5 or 9:16 from the start, leave dead space at the top and bottom for interface elements, p…

Self-portrait photography: how to photograph yourself properly

Put the camera on something solid two metres away, use the timer or a phone as a remote, focus on a stand-in o…

The best lens for portraits — and why focal length changes your face

85mm on full frame is the standard portrait lens because it renders a face with natural proportions from a com…

How to shoot at golden hour (and what to do when you miss it)

Golden hour is the hour after sunrise and before sunset, when the sun is low enough to light a face from the s…

How to shoot backlit portraits without losing the face

Expose for the face rather than the background, accept that the background will blow out, and use spot meterin…

How to shoot in harsh midday sun

Move into open shade, turn the subject so the sun is behind or beside them, or commit to the hard light and us…

How to shoot indoors in low light

Open the aperture, raise ISO further than feels comfortable, and hold the shutter at 1/125 or faster for a per…

Black and white portraits: when to lose the colour

Convert when colour is competing with the subject — mixed light, a distracting background, uneven skin tone — …

How to shoot a lookbook that a brand can actually use

Shoot every look at three distances — full length for the cut, mid for the styling, close for the fabric — kee…

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