
Photoshoot ideas
Beauty photography is the least forgiving genre there is: the crop is tight, the focus is on skin, and there is no location or styling to distract from a technical mistake.
In short: Beauty photography is the least forgiving genre there is: the crop is tight, the focus is on skin, and there is no location or styling to distract from a technical mistake.
Makeup artists building a portfolio, brands shooting product on a face, and anyone who needs skin, jewellery or detail photographed properly.
Large, close, slightly above. The standard beauty light because it fills the sockets and minimises texture without flattening the face.
The opposite decision, deliberately: raking light that shows skin, freckles and the edge of a jaw. Right for editorial, wrong for a cosmetics client.
Face lit neutrally so makeup reads true, background lit in colour so the frame has an identity.
Removes the intensity of a direct gaze and puts all attention on the makeup and the light.
Framing the face, touching the jaw, holding the product. It gives a beauty frame movement it otherwise lacks.
Lit for the metal rather than the skin — usually harder light from a narrower angle than a face wants.
Specular highlights are the point. Needs a small hard source rather than a big soft one.
Removes the makeup colour and leaves bone, light and expression. The honest test of a beauty frame.
Studio or a room with one large window and no other light. Beauty is the genre where mixed light does the most damage, because skin tone is the entire subject.
Shooting beauty on a wide lens close up, which distorts exactly the proportions being assessed — 85mm or longer. Retouching skin until it has no texture. And letting the makeup artist leave before the shoot ends: touch-ups every twenty minutes are the difference between a usable set and a half-usable one.
85mm to 135mm. Anything wider used at a beauty crop distance distorts the features being photographed.
A single large soft source close and slightly above the face, often with a reflector below to fill under the chin. Side light is used deliberately when texture is the point.
Enough to remove temporary blemishes and stray hairs, not enough to remove skin texture. A face with no pores reads as rendered rather than photographed.