Modest fashion
Editorial Campaigns · Abaya & Hijab-Friendly · Gulf Audience
Modest fashion is one of the fastest-growing segments in the industry — and one of the most underserved in photography. I shoot editorial campaigns and lookbooks for modest wear brands in London: abayas, hijab-friendly styling, occasion wear and contemporary modest collections, photographed with the same editorial register as any high-fashion story — elegance through light, movement and composition.
Campaigns and lookbooks from £300/hour (one full look and 10 retouched photos included, +£100 per look), in studio or on London locations. Full commercial usage rights available. Plan a budget with the cost calculator.
Common questions
Yes — editorial campaigns and lookbooks for modest wear, abaya and hijab-friendly brands are a core part of Mariya Harley's London fashion work, shot with female-led teams on request and styling sensitivity as standard.
Because the campaign can reach its buyers directly: Mariya's 105K Instagram audience is ~43% Saudi with strong UAE and Qatar segments — the core modest fashion market — so imagery can be paired with distribution, not just delivered as files.
From £300/hour including one full look and 10 retouched photos; additional looks £100 each, studio hire £35–94/hour at real London studios, makeup £200–550. A half-day campaign typically runs £1,500–2,500 all-in.