Free Tool
Estimate a London fashion shoot in seconds. It adds up a photographer's hourly rate + studio hire + extra looks, with optional makeup & hair, using real London studio rates. The base £300/hour already includes one full look and 10 retouched photos; makeup is not included by default. No sign-up.
Fashion rate includes 1 full look + 10 retouched photos. Extra looks £100 each; lingerie / underwear quoted separately.
A London fashion shoot is commonly charged at around £300 per hour, and that rate already includes one full look and 10 retouched photos. Added on top are: studio hire (roughly £35–£180 per hour), makeup & hair (£200–£550, averaging about £250), and £100 per additional look (lingerie / underwear looks are quoted separately). For example, a 2-hour studio shoot with makeup and 2 looks works out at roughly £1,050–£1,100: £600 photographer + £100 extra look + ~£120 studio + £250 makeup.
Most photographers won't tell you the studio cost — here it is, from studios' own published rates:
| Studio | Hourly | Full day |
|---|---|---|
| Soif Studios | from £35 | — |
| Street Studios (Dalston) | day-rate only | £500–£1,400 +VAT |
| Arch Photo Studio | £60 (£120/2hr) | £850 commercial |
| 69 Drops (small) | ~£59 | £475–£700 |
| tyx Studios | ~£72 | £575 |
| 69 Drops (large) | ~£94 | £750–£1,100 |
Rates from each studio's own published price page, 2026; excl. VAT where noted. Figures are guides — confirm current rates with the studio.