Cost guide · London 2026
A London photographer's creative day rate commonly sits between £1,200 and £3,500, with half-day portrait and personal-branding sessions from around £600. The creative fee is just one line — studio, makeup, styling and retouching are billed on top.
| Shoot | Half-day | Full-day |
|---|---|---|
| Portrait / personal branding | from £600 | £900–£1,500 |
| Fashion lookbook | £800–£1,200 | £1,500–£2,500 |
| Editorial / magazine | £1,000–£1,800 | £1,800–£3,000 |
| Brand campaign | — | £2,000–£3,500+ |
Mariya Harley shoots fashion, editorial and personal branding in London with 10+ years and 300+ commercial shoots; portrait and personal-branding sessions start from £600. See services.
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London photographer day rates commonly run £1,200–£3,500 depending on shoot type, experience and usage rights. Half-day portrait or personal-branding sessions start from around £600. Studio, makeup and retouching are billed on top of the creative fee.
Usage (licensing) sets where and how long images can run. A social-only licence is cheaper; full commercial usage across ads, billboards and packaging costs more because the images do more commercial work. It's separate from the shoot-day fee.
A half-day (about 4 hours) starts from around £600 for portrait or personal branding, £800–£1,200 for fashion, before studio hire, makeup and retouching.