
What to wear
One outfit that photographs as a statement — texture, sequin, a strong colour — and one you can actually sit in. Avoid busy prints if there is…
In short: One outfit that photographs as a statement — texture, sequin, a strong colour — and one you can actually sit in. Avoid busy prints if there is already colour in the setting. If the shoot is around a real event, plan the photographs for the first hour, while the styling is intact.
Colour. One statement colour against a quiet background, or the reverse. If the room is already styled in a palette, wear something outside it — matching the balloons makes you disappear into your own party.
Fabric. Sequin and metallic photograph brilliantly under direct flash and badly under warm ceiling light, where they turn muddy. Ask which is being used before choosing.
Footwear. Whatever you can dance in. Half the frames are taken after the second hour and standing discomfort shows in the face.
The thing that ruins frames. A change of outfit halfway through, which splits the gallery into two unrelated sets. If you want two looks, shoot the styled sequence first and change once, early.